The role of business development support unit in AmmetLife Takaful / Wan Nur Athirah Wan Mohd Rosli Zani

The research investigates the role of the Business Development Support Unit in AmmetLife Takaful among employees at AmmetLife Takaful, Kuala Lumpur, Malaysia. AmmetLife Takaful, a partnership between AMMB Holdings Berhad (AmBank Group) and MetLife International Holdings, Inc. aims to provide comprehensive Takaful solutions in line with Shariah principles. This study delves into the Islamic finance landscape, emphasizing Takaful as a Sharia-compliant alternative to conventional insurance. It explores the principles of mutual assistance and charity within Takaful, contrasting it with conventional finance. The Business Development Support Unit's significance in maintaining accurate business information, ensuring regulatory compliance, and supporting company objectives within the framework of Islamic finance principles is highlighted. The study employs a qualitative research approach, utilizing interview to gather insights from employees of the Business Development Support Unit. Data collection and analysis methods are outlined, focusing on understanding the role of employees in business support development, maximizing work productivity, and addressing Takaful issues and challenges. The research concludes with recommendations for strategic enhancements to support AmmetLife Takaful's goals and identifies limitations for future research.