Factor influencing investor invest in unit trust: a study on RHB asset management Kota Bharu, Kelantan / Nur Najwa Faryhah Mohd Suhaimi

The variety of investment instruments opens many opportunities for the community to invest. The unit trust investment platform is one of the platforms that offers various investment asset classes such as equities, bonds, real estate and money markets that can be considered low-risk investments. With inflation in Malaysia, unit trust investment opens up opportunities for people to invest money with a rate of return that may exceed the rate of inflation because it is different from a regular savings account. As a result of inflation, the value of money may decline. The value of money now, will not be the same as the value of money in the future. This means, society needs to be aware of the time value of money. This study aims to examine several factors that influence investors to invest in RHB Asset Management Kota Bharu, Kelantan unit trust. Among them is to determine the investor's intention to invest in unit trusts under RHBAM, then to identify what are the advantages of investing in RHBAM unit trusts so that it can influence investors to invest for years, and the next objective is to analyse the factors considered before investing. The research methodology used in this study is qualitative by using approaches from primary and secondary sources. The face-to-face interview approach aims to obtain information about the respondents' experience of investing in unit trusts. The total number of respondents involved in this study is a total of four people who are from among the staff of the RHBAM office in Kota Bharu, Kelantan. Furthermore, secondary sources are also used by referencing several journals and online articles as sources for supporting documents to produce the best research. The findings at the end of this study summarize the investor's intentions that influence the behaviour of investors investing in unit trusts, as well as some advantages that can make investors consistent over the years in the unit trust industry. The findings will also have a major impact that may help the company improve fund performance through increasing the number of investors in RHB Asset Management as well as encouraging individuals about the benefits of investing in unit trusts.