A study on the level of awareness of Islamic unit trust among investors in RHB asset management in Kelantan / Norhidayah Mohd Zaidi

This study investigates the awareness levels of Islamic Unit Trust among investors in RHB Asset Management in Kelantan. Islamic Unit Trusts adhere to Sharia principles, avoiding interest (riba) and non-permissible activities. The purpose of the study is to determine how much investors know about these Sharia-compliant investment instruments. Methodologically, a structured questionnaire was given to a sample of investors from RHB Asset Management in Kelantan, with the aim of finding out about their understanding of Islamic unit trusts and their familiarity with Islamic financial concepts. The objective of the study is based on the understanding of the investors in the Islamic Unit Trust. This study uses qualitative research using library, observation and interview methods. Results show that investors' awareness with Sharia-compliant investing possibilities varies, depending on personal values, exposure to Islamic finance, and educational background. Results show that investors' awareness with Sharia-compliant investing possibilities varies, depending on personal values, exposure to Islamic finance, and educational background. The findings point to potential areas for educational programs to improve knowledge and encourage a larger uptake of Islamic Unit Trusts in Kelantan.