Examining the effects of social media’s impact on job performance: a Malaysian Organizational Culture Study / Nur Aleqha Qayyum and Aida Roha Abdul Rasid

The rapid growth of internet technology has driven global social media adoption, with 4.62 billion users in 2022 [1]. Research highlights social media's positive effects on job performance by fostering socialization and enhancing employee communication. This study examines social media usage, its relationship to job performance, and associated gender differences among employees at Astro Malaysia [2]. This study explores the relationship between social media usage and job performance focusing on Malaysian culture. This study employed a quantitative, non-experimental survey method, involving 229 respondents selected through convenience sampling for accessibility and willingness to participate. Social media usage was adopted and adapted from (Hair et al. 2010) consisting of 4 domains with 26 items. However, job performance based on ‘Factors that Influences Job Performance among Employees in Oil Palm Plantation’ from [3] has 4 domains and 26 items. This questionnaire was based on the Likert Scale from 1–5 (Strongly Disagree – Strongly Agree).