Exploring the correlation between spectator satisfaction and attendance at the Malaysian Super League / Muhammad Syazwan Johari and Aida Roha Abdul Rasid

Football is one of the most popular spectator sports worldwide, with matchday revenue contributing around 15% of top European clubs' yearly turnover [1]. In Malaysia, football enjoys a massive following, driven by passionate fans, media coverage, and sponsorship. Spectator experience plays a crucial role in stadium attendance, influenced by game dynamics, team performance, atmosphere, and stadium facilities such as aesthetics, accessibility, and seating comfort. These factors shape service quality and impact the overall success of football in the country [2]. This study employed a survey design, utilizing convenience sampling to select 456 respondents based on accessibility and availability. Data were collected using two validated instruments: the Satisfaction Questionnaire (Greenwell et al., 2002) with three items on a 7-point Likert scale and the Spectator Attendance Questionnaire (Wakefield & Blodgett, 1996) with 19 items across five domains and a 7-point Likert scale [3].