Industrial training report: Maybank Berhad

In this report, the internship experience at Maybank Bandar Baru Selayang is described, with an emphasis on the practical implementation of academic knowledge, the obstacles encountered, and the potential solutions to improve operational efficiency. In Malaysia, Maybank is a prominent financial institution that is committed to the humanisation of financial services through inclusivity, innovation, and sustainability. Its vision is to dominate the financial services sector in ASEAN. The student was actively involved in a variety of operational and marketing activities during the apprenticeship, which spanned from August 2024 to January 2025. These activities included the generation of credit card leads, technical support for digital banking, and community outreach init atives. The importance of technology, staff resources, and customer service in preserving Maybank's competitive advantage was underscored by these responsibilities. In addition to addressing challenges such as ageing infrastructure and staff shortages, the report highlights Maybank's assets, which include a robust market presence, diverse financial products, and innovative digital platforms. In addition to external threats such as scams and rapid technological advancements, opportunities for growth, such as technological enhancements and branch reorganisation, are presented. In an effort to guarantee operational excellence, customer contentment, and sustained growth, recommendations emphasise the modernisation of banking systems, the enhancement of cybersecurity, and the enhancement of workforce management.