Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff

Yusoff, Norman (2004) Genre and pleasure : the case of Malay(sian) romantic comedy / Norman Yusoff. Jurnal Skrin Malaysia, 1. pp. 23-38. ISSN 1823-1020

Abstract

Genres are often regarded as "tools for predicting and regulating the reception of text."' Genres help audiences to become orientated, to navigate their way via the world of the film by reference to familiar features. The resurgence of romantic comedy in contemporary Malaysian cinema can be seen in the context of the pleasure that a genre film offers. By focusing upon the formal, structural
and ideological characteristics of Malay(sian) romantic comedy, this essay attempts to explore what is at stake in the relations between genre and spectator pleasures

Metadata

Item Type: Article
Creators:
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Yusoff, Norman
UNSPECIFIED
Subjects: P Language and Literature > PN Literature (General) > Motion pictures > Motion picture industry > Malaysia
P Language and Literature > PN Literature (General) > Motion pictures > General special. Including criticism, aesthetics, etc. Film genres. Semiotics. Illusion in motion pictures
P Language and Literature > PN Literature (General) > Motion pictures > Comedy films
P Language and Literature > PN Literature (General) > Motion pictures > Love in motion pictures. Romance films
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Film, Theatre and Animation
Journal or Publication Title: Jurnal Skrin Malaysia
UiTM Journal Collections: Others > Jurnal Skrin Malaysia
ISSN: 1823-1020
Volume: 1
Page Range: pp. 23-38
Keywords: Genre film, romantic comedy, Malaysian cinema
Date: 2004
URI: https://ir.uitm.edu.my/id/eprint/11590
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11590

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