Abstract
With our Lactose-Free flavored Kefir Drinks that established in 2023, we can say for sure that TummyJoy Co. is on the leading edge of the health, sustainable, and accessible food marketand tailored to meet the needs of today’s health-conscious and environmentally aware consumers. In three years, the company has reached incredible milestones since the launch,and its commitment towards excellence and innovative thinking has led to this success. Starting its production with a monthly capacity from 3,000 to over 9,000 bottles within three years andsecuring RM 3,003,059 in sales revenue by the third year. TummyJoy Co. has constantly been developing its market share and customer base. In Year 1 TummyJoy Co. recorded total sales of RM 2,374,750 which increased to RM2,612,225 in Year 2 and reached RM 3,003,059 in Year 3. The steady growth emphasizes the company’s products are starting to grow in popularity, as well as the company's business strategies are delivering results. The secret to this success is the exclusive distribution at Jaya Grocery at three Johor Bahru outlets, namely Sunway Citrine, Eco Galleria (Medini area), and Austin Heights. These key areas, which see high volumes of footfall and are popular tourist spots with Singaporeans, have allowed them to maintain consistent draw and sales.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Adib Adham, Syaza ‘Atiqah UNSPECIFIED Mohd Zazali, Athira Damia UNSPECIFIED Mohd Faisal, Nur Syafiah Augustin UNSPECIFIED Arihan, Anis Izzati Najwa UNSPECIFIED Jusram, Nur Nadia Nabila UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
Keywords: | ENT300, TummyJoy Co., Kefir Drinks |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/115847 |
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