Tourmaliné / Nur Fatin Diyanah Sahrizal ... [et al.]

Tourmalinè is a partnership business consisting of five members with significant positions where Farwizah Yuhana as General Manager, Fatin Diyanah as Administrative Manager, Nurul Shafinaz as Marketing Manager, Aisyah Qistina as Operations Manager, and Elina Izzati as Financial Manager. Our business specializes in perfumes, offering a variety of scents that customers can mix and match according to their preferences. Our store is located at Plaza Zurich, while the factory where we manufacture our perfumes is at Emhub Kota Damansara. The reason we chose to start our perfume business is that we want to offer a wide range of scents, allowing our customers to mix and match fragrances based on their preferences. We aim to become a leader in the perfume industry by revolutionizing scent technology, such as developing a new, convenient auto-spray movement sensor bottle for our perfume packaging. Our target market includes adults and young adults of all genders, especially women. In terms of demographic segmentation, our target market consists of people living in urban areas.