String Concerto Company / Dhia Syarafana Mohammad Nizam ... [et al.]

String Concerto Co. is a music instrument company that sells violin and was established in January 2025. The company specializes in high-quality violins for musicians of all levels from beginners to professional performers. String Concerto Co. based in Selangor and located at No.3 Lorong Jalan Sultan Muhammad 27D, 4200, Port Klang. Our violins are made using premium wood and ensure rich sound quality that comes from string, durability and aesthetic appeal. We integrated violin with classical touch to produce instruments that meet the diverse needs of our customers. In addition to our violin, we offer affordable prices including bows, cases and it is designed to enhance the overall playing experience. The form of the company business is manufacturing and our market segment consists of demographic and psychographic segmentation. For the demographic segment, it is determined for the age range between 10-59 years old. Psychographic segmentation is the preference or lifestyle of people that have interest in playing violin. The reason for this business idea is that String Concerto Co. believes that the community can be educated by using our products that are produced in an eco-friendly material and sustain the environment. Since our inception, String Concerto Co. has gained RM 8,760,000 in sales and earned recognition for our product quality and customer satisfaction. Financially, the capital cash inflow to start the business at the first stage is RM 23,000, the loan is RM 885,707 and the higher purchase is RM 50,000. Besides, the sales forecast for year 1, is RM 8,760,000 while for year 2, it is RM 9,022,800 (an increase 3%) and for the third year, it is RM 9,473,940 (an increase 5%). Next is the projected profit of the company, which is calculated for three years straight. For the first year, RM 3,813,270, for the second year, RM 3,963,869 and for the third year, RM 4,208,976. With a focus on customer satisfaction and sustainability, String Concerto Co. aims to expand the target market and deliver exceptional value to stakeholders. This business plan will highlight every plan that we propose such as the administration plan, marketing plan, operational plan and financial plan. With this business plan, we are determined to expand our product to the world’s eye.