Role of market orientation in affecting entrepreneurial competencies in turbulent environments / Muhammad Hanif ... [et al.]

Hanif, Muhammad and Abdul Rahim, Mohammad Zulkifli and Qureshi, Imran Munawar and Aftab, Muhammad and Mohsin, Muhammad (2025) Role of market orientation in affecting entrepreneurial competencies in turbulent environments / Muhammad Hanif ... [et al.]. Asia-Pacific Management Accounting Journal (APMAJ), 20 (1): 14. pp. 403-436. ISSN 2550-1631

Abstract

Entrepreneurship plays a crucial part in advancing the economy. There are very few studies that have examined the outcome of the market orientation (MO) proceeding developing entrepreneurial competencies (EC). We collected data from entrepreneurs in different Pakistani cities using a survey design. A sample size of four hundred and twenty-two was obtained, based on simple random sampling. Regression and moderation analyses were conducted using Jeffrey’s Amazing Statistics Program (JASP). Results suggested a very strong effect of MO in developing EC. Environmental turbulence (ET) also had a significant role in moderating the aforementioned relationship. More so, market oriented firms had a very strong focus on developing and enhancing competencies in highly turbulent environments. Entrepreneurial firms may benefit from this study by considering the benefits of adopting a market orientation. Entrepreneurs should have a strong market orientation, particularly in times characterized by high levels of ET. Future studies can look at the role of dimensions of market orientation and environmental turbulence in effecting specific competencies from multiple contextual perspectives.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Hanif, Muhammad
yehayhsm@hotmail.com
Abdul Rahim, Mohammad Zulkifli
UNSPECIFIED
Qureshi, Imran Munawar
UNSPECIFIED
Aftab, Muhammad
UNSPECIFIED
Mohsin, Muhammad
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Shah Alam > Accounting Research Institute (ARI)
Journal or Publication Title: Asia-Pacific Management Accounting Journal (APMAJ)
UiTM Journal Collections: UiTM Journals > Asia-Pacific Management Accounting Journal (APMAJ)
ISSN: 2550-1631
Volume: 20
Number: 1
Page Range: pp. 403-436
Keywords: Entrepreneurship, competencies, orientation, environment, turbulence, moderation, market orientation, entrepreneurial competencies
Date: April 2025
URI: https://ir.uitm.edu.my/id/eprint/115819
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