Petrichor Sdn. Bhd. / Muhammad ‘Afwan Danial Rusli ... [et al.]

Rusli, Muhammad ‘Afwan Danial and Hairul Azlee, Ilhans Wafeeq and Abdul Khairi, Alif Imran and Mohd Zamhuri, Muhammad Zuhairi and Rojest, Vincent Clearance (2025) Petrichor Sdn. Bhd. / Muhammad ‘Afwan Danial Rusli ... [et al.]. [Entrepreneurship Project] (Submitted)

Abstract

Petrichor Sdn. Bhd., based in Malaysia, is a pioneering health beverage company dedicated to manufacturing low-cost, high-quality antioxidant cordials. The company was formed to meet the growing need for pure, organic, and environmentally friendly wellness products. Our objective is to serve a varied population, particularly the elderly, by offering health-focused solutions that are both effective and sustainable. We want to build a brand that is associated with quality, affordability, and environmental responsibility by incorporating new techniques into product design and manufacture. Our flagship product, the honey lemon dust, embodies these principles by providing a convenient and health-conscious beverage option. Petrichor's core product line is its antioxidant cordials, led by the honey lemon dust. These beverages are made with natural ingredients like honey, lemon, and ginger, which are known for their health advantages such as fighting oxidative stress, increasing immunity, and supporting general well-being. The cordials are packaged in robust and portable containers and are specifically designed to address frequent difficulties such as fragility and pest attraction. They cater to modern consumers who prioritise convenience, health benefits, and environmentally friendly products. Furthermore, the low-sugar, diabetic-friendly composition makes the honey lemon dust and our other beverages accessible to a wide range of health-conscious people.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Rusli, Muhammad ‘Afwan Danial
UNSPECIFIED
Hairul Azlee, Ilhans Wafeeq
UNSPECIFIED
Abdul Khairi, Alif Imran
UNSPECIFIED
Mohd Zamhuri, Muhammad Zuhairi
UNSPECIFIED
Rojest, Vincent Clearance
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business education
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus
Keywords: ENT300, pure, organic, honey lemon
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/115781
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