Petal & Paper. Co / Nur Ainul Shafiyah Ab Samad ... [et al.].

Petal & Paper. Co is an eco-conscious company based in Tebrau, Johor, Malaysia. Our business is dedicated to providing innovative paper soap solutions designed to enhance personal hygiene routines while promoting sustainability. Petal & Paper Co. aims to transform daily hygiene practices by offering versatile, sustainable, and nourishing 2-in-1 soap solutions. These match with our objectives which are developing high-quality organic paper soap that doubles as hand and body wash, expanding accessibility by offering portable hygiene products for modern, on-the-go lifestyles, upholding product quality and safety to meet the highest standards, advocating for hygiene awareness and the importance of sustainable personal care. Our main product is organic, eco-friendly paper soap suitable for all skin types, with a special focus on sensitive skin. It is biodegradable, lightweight, and portable, making it a perfect companion for travel, work, and daily routines. Furthermore, we primarily target environmentally conscious individuals, frequent travelers, and people with sensitive skin. Our audience includes young professionals, students, and families who value sustainable and convenient hygiene solutions. In the first year, we project RM 2,251,485.00 in revenue, driven by direct-to-consumer sales via e-commerce platforms and local retailers. Our scalable production process and marketing strategies are expected to generate steady growth, with a 10 –30% increase in sales annually as brand awareness grows. This business plan serves as a roadmap to establish Petal & Paper Co. as a leading provider of sustainable hygiene products in Malaysia and beyond. It outlines our strategic approach to product development, marketing, and financial growth, while also supporting funding applications and partnership opportunities.