Nexus / Ahmad Farid Mohd Nazree ... [et al.]

Business Name and Address: Nexus is a smartphone manufacturing business based at Lot 45, Jalan Hi-Tech 3, Kulim Hi-Tech Park, Kedah, with a retail store at Unit 15, Ground Floor, Sunway Carnival Mall, Seberang Jaya, Penang. Form of Business Entity: The business operates as a partnership, emphasizing collaboration to deliver affordable, high-quality smartphones. Products and Services : CORE A1: A low-cost smartphone priced at RM600, designed for students and entry-level workers, FLOW A1: A mid-range smartphone priced at RM900, catering to professionals and tech-savvy users and Warranty, repair, and maintenance services ensure customer satisfaction. Target Market: Urban and semi-urban residents, aged 18–34, particularly budget-conscious users and professionals, form the primary market segment. Industry Outlook and Business Justification: The rising demand for affordable, feature-rich smartphones in Malaysia presents an opportunity for Nexus to fill a market gap dominated by higher-priced competitors.