Microglow / Nur Alya Irdina Mohamad Nazif ... [et al.].

This business plan document was prepared to outline the visions, strategies and administrative framework of MicroGlow, a partnership-based cosmetic business company. The business plan also shows the business’ marketing strategies, operation plans and the financial projections for the next three years. The company specializes in producing innovative microbial skincare products like MicroSolé which is a microbial hybrid sunscreen spray. The company is headquartered in Jalan Dungun, Bukit Damansara, Kuala Lumpur. The business is primarily conducted via online as its’ product is exclusively sold online through TikTok Shop to reach a wide range of consumers. MicroGlow is a partnership company, consisting of five business partners with academic qualifications and experience in various fields like business, microbiology and biotechnology. The company aims to revolutionize sun protection by developing a sustainable and creative sun care product that offers superior UV protection. The primary product offered by MicroGlow is named MicroSolé Microbial Hybrid Sunscreen spray that offers a unique sunscreen formula which integrates microorganisms with sun protection, thus shielding the skin from UV rays with appealing advantages like sweat-proof characteristic, non-greasy texture and even environmentally friendly.