Abstract
Lumière Parfum is a luxury fragrance brand designed to cater to the sophisticated tastes of the affluent middle to upper-class customer demographic. Our business focuses on producing exclusive, high-end perfumes that exude elegance, class, and prestige. Every product is meticulously crafted using the finest ingredients, ensuring each scent leaves a lasting impression and becomes a statement of individuality. The business will be strategically located in Jalan Perak, Kuala Lumpur, an upscale area synonymous with luxury and exclusivity. This prime location positions Lumière Parfum perfectly to attract our target audience, who seek premium products that reflect their elite lifestyles. Operations are set to commence in January 2025, marking the beginning of our journey to redefine luxury fragrances in Malaysia and beyond. Looking to the future, Lumière Parfum envisions expanding its brand presence globally by establishing flagship stores in the Middle East region. We plan to collaborate with internationally acclaimed designers to create exclusive scent collections and introduce bespoke services where customers can personalize their fragrances. Additionally, we aim to innovate within the luxury space by integrating sustainable practices, such as eco-friendly packaging and organic formulations, catering to the growing demand for environmentally conscious products.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Arbain, Noor Suhada Idayu UNSPECIFIED Mohd Hasrul Yushairi, Siti Nur Aliyah UNSPECIFIED Azhar, Nur Lailatul Shahreen UNSPECIFIED Wan Rosman, Wan Nur Amiradamia UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
Keywords: | ENT300, Lumière Parfum, organic, luxury fragrance |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/115722 |
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