IceProbiotic Co. / Nur Dian Mashitah Mohamad ... [et al.]

IceProbiotic Co. is a company located at Puncak Alam, Selangor and specializes in the production and sales of Lactose-free Probiotic ice cream, providing a healthier dessert alternative to customers while maintaining indulgent flavors. Our company is dedicated to producing lactose-free probiotic ice cream that not only supports gut health but also boosts overall immunity. By making our products lactose-free, we provide a unique opportunity for lactose-intolerant individuals to indulge in delicious ice cream while benefiting from the probiotics. We also aim to offer a variety of flavors that cater to diverse tastes, ensuring that everyone can find a flavor they love while reaping the health benefits. Our current offerings include Royale Grape, Berry Bliss, Choco Swirl, and Vanilla Velvet, all enriched with live probiotic cultures. Our target market includes health-conscious individuals, people with dietary restrictions like lactose-intolerant and those looking for a more nutritious dessert alternative. With a market size estimated at RM 5,616,000.00, our strategic business model focuses on providing high-quality probiotic-infused ice cream. This market is expected to experience an annual growth rate of 15% to 20% in the first 3 years of operation. The purpose of creating this business plan for IceProbiotic Co. is to outline our strategy for launching and growing a probiotic ice cream brand that combines health benefits with indulgence, while providing clear financial projections and operational goals to attract investors and guide our business development.