HI-ke Up! / Halisha Sharahani Abang Kassim Yusuf ... [et al.].

HI-ke Up! is an innovative outdoor apparel business that addresses the increasing demand for eco-friendly, high-quality and versatile reversible jacket in Malaysia. Located at Lot 5, Taman Sri Nibong, 11900 Bayan Lepas, Penang, the main office and factory serve as the hub for operations. Our product is a reversible jacket crafted with premium Egyptian cotton for comfort and Gore-Tex for waterproof protection. This jacket also includes a magnetic hood for wind resistance, making it a unique offering in the market. Our jacket also offers a dual-purpose design suitable for both outdoor adventures and everyday wear, catering to modern adventurer. HI-ke Up! targets outdoor enthusiasts aged 20 to 50, across Malaysia by focusing on Gen Z professionals, young professionals and families who value stylish, durable and affordable outdoor gear. Focusing on the eco-consciousness, the product aligns with the increasing demand from consumer on the responsibility to the environment and high-performance outdoor gear. HI-ke Up! aims to capture a 5.5% market share within its first year, producing 200 jackets monthly and generate RM60,000 in sales forecast by the end of Year 1. A net profit of RM228,845 can be projected and achieve in Year 1 with a steady growth to RM6,297 in Year 2 and RM40,845 in Year 3. With the setting at 133 jackets sold per month and priced at RM300 each, the break-even point can be balanced between affordability and premium quality.