Abstract
HEXTECH INDUSTRIES presents pre-built PCs, with a unique focus on energy efficiency as our strength and key different from other competitors. Hextech Industries mission is to prioritize the quality of the PCs and guarantee the product will work as designed. Hextech Industries utilize energy-efficient components in the pre-built PCs while ensuring smooth performance with lower power consumption. This will result in lower electricity bills and quieter operation, making this PC an excellent choice for our target market. Hextech Industries targets customers aged 18-49, as this group commonly uses PCs for study, work or entertainment purposes. Due to the rapidly growing and increasing demand from consumers, Hextech Industries plans to reach RM 310 million in revenue for our first year of launching the PCs and aims to secure a 20% increase in revenue annually as our short-term goal. While for the long-term goal, Hextech Industries targets to explore opportunities for business growth beyond Malaysia within five years. For marketing strategies, Hextech Industries will actively conduct a social media campaign to increase awareness about the product to the community. Furthermore, Hextech Industries will also launch promotional events during New Year or during cultural festivals like Chinese New Year and Deepavali to capture the customer's attention. For operational planning, Hextech Industries apply a systematic and effective management to ensure a smooth operation of the product. Hextech Industries emphasize on the inventory management and final inspection to ensure that the final product will operate flawlessly. Hextech Industries requires an initial investment of 20 million to establish the manufacturing facility. With the right support system and solid strategy, Hextech Industries will be prepared to deliver outstanding value to the customers and investors.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Amirul Zakwan, Amir Hakiim UNSPECIFIED Mohd Fauit, Muhammad Mirza Aqil UNSPECIFIED Kamaruddin, Muhammad Adib UNSPECIFIED Mohd Fathir, Irfan Syamil UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
Keywords: | ENT300, Hextech Industries, electricity |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/115713 |
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