Abstract
HealthHaven, located at No. 123 Jalan Ampang 1, 68100, Kuala Lumpur, is a sole proprietorship dedicated to transforming meal preparation and delivery with a focus on health, convenience, and sustainability. The business offers pre-portioned meals tailored to diverse dietary preferences, including keto, vegan, and balanced nutrition plans, using locally sourced ingredients and eco-friendly packaging to ensure freshness and support sustainable practices. HealthHaven caters to working professionals, health enthusiasts, and corporate clients in Kuala Lumpur, providing nutritious, time-saving solutions for their dietary needs. The business aims to secure RM 240,000 in funding from Maybank to cover operational costs and strategic growth initiatives. With this investment, HealthHaven projects revenues exceeding RM 3 million in its first year, growing to over RM 4 million by the third year. Profitability is supported by effective cost management, robust subscription models, and corporate wellness programs. The business plan serves as a comprehensive guide to achieving operational efficiency, market penetration, and long-term growth. HealthHaven’s vision is to become a trusted leader in the meal prep industry, promoting healthier lifestyles through its innovative offerings and exceptional service. By combining high-quality products, strategic marketing, and a commitment to sustainability, HealthHaven is well-positioned to meet the evolving needs of its target market and achieve lasting success
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Muqrish Azlan, Adam Khairin UNSPECIFIED Azami, Muhammad Irfan UNSPECIFIED Hamdan, Syafiqah Alia UNSPECIFIED Zulkarnain, Farah Afrina UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
Keywords: | HealthHaven, ENT300, Ampang, Kuala Lumpur |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/115705 |
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