Abstract
HaiDrobe Co. located in Kawasan Perindustrian Bangi, is set to transform clothing care through our innovative wardrobe system, ‘Steriluxe’ which integrates advanced steaming technology and UV light to deliver a seamless, eco-friendly, and time-saving solution. Our mission is to enhance our clients' lives by making garment maintenance more efficient and hygienic. We envision becoming a global leader in modern clothing care solutions, reshaping how people manage their wardrobes with smart, efficient, and sustainable products. Our primary objective is to launch our flagship product, Steriluxe in Malaysia, focusing on households that value convenience and eco-friendliness. We aim to generate 800-unit sales by December 2025. Collaborating with major home appliance retailers and e-commerce platforms, we strive to enhance customer satisfaction, targeting 90% positive reviews on product efficacy and usability. This business plan outlines our strategies to meet these objectives and drive significant growth over the next three years.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Kamarul Zaman, Ahmad Syahmi UNSPECIFIED Abdul Rasid, Muhammad Haikal UNSPECIFIED Mohd Amin Lou, Nor Emilynn UNSPECIFIED Sh Yusof, Nur Nadia Farhana UNSPECIFIED Shahril, Nur Aliya Yasmin UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
Keywords: | HaiDrobe Co., Bangi, steaming technology, ENT300 |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/115700 |
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