Abstract
Gloei Skin is a skincare brand that started in Petaling Jaya, Malaysia, aiming to provide effective, natural, and budget-friendly skincare options for various skin issues. This business collection features four key products which are a cleanser, serum, moisturizer, and sunscreen. Each product is made with high-quality, natural ingredients like saffron, hyaluronic acid, Vitamin B3, Centella Asiatica extract, tea tree oil, and 5x ceramides. These ingredients are chosen to help brighten the skin, diminish dark spots, reduce inflammation, and fight acne, all while improving overall skin health. The company started its operations on 7th April 2024, aiming to reach a wide audience that includes young adults, busy professionals, and skincare lovers who value both quality and affordability. Gloei Skin products are created to meet the needs of people looking for straightforward but effective skincare routines that fit into today’s fast-paced lifestyles. Gloei Skin marketing plan is all about using digital platforms. The business is focusing on tapping into social media, working with influencers, and utilizing e-commerce to build a solid online presence, Other than that, Gloei Skin wants to create lasting connections with customers by offering loyalty programs, personalized services, and helpful content that enables people to make smart decisions about their skincare.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Bambang Harmanto, Nur Maishahara UNSPECIFIED Noor Azam, Nurin Qistina UNSPECIFIED Nor Mohamad Syafuddin, Aisya Syaifatunissa UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
Keywords: | Gloei Skin, skincare, cleanser, serum, moisturizer, ENT300 |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/115697 |
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