Abstract
DualDream™ Queen Loft flagship product is a queen-sized bed that can easily be transformed into a bunk bed. It is targeted at modern living and solves the problem of small space and areas while ensuring quality and durability in its design at an affordable level. The design philosophy behind DualDream™ Queen Loft aimed at functionality optimization within a small given space, both factors contributing to increasingly prominent urban living concerns. Our company leadership felt that this was, and continues to be, one area that most requires adjustable furniture. Thus, we created something different that amazingly where comfort meets design with functionality into space-saving for small spaces such as apartments or shared rooms within a family household meant for children, overnight guests and many more. The target market are families with three or more people, women who are an important decision-maker and adults aged between 30 to 45 years. Our product would also appeal to middleclass to upper-class households who are looking for creative and space-saving solutions that combine style and practicality for an expanding family home with constrained living areas.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Azhan, Shakir Zufayri UNSPECIFIED Muhammad Noor Ong, Nur Diana UNSPECIFIED Zakaria, Muhammad Zahiruddin UNSPECIFIED Noorwirdansyah, Uzma Syakirah UNSPECIFIED Ajis, Nur Umaira UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
Keywords: | DualDream™ Queen Loft, queen-sized bed, family, children, ENT300 |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/115641 |
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