DualDream™ Queen Loft / Shakir Zufayri Azhan ... [et al.].

Azhan, Shakir Zufayri and Muhammad Noor Ong, Nur Diana and Zakaria, Muhammad Zahiruddin and Noorwirdansyah, Uzma Syakirah and Ajis, Nur Umaira (2025) DualDream™ Queen Loft / Shakir Zufayri Azhan ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

DualDream™ Queen Loft flagship product is a queen-sized bed that can easily be transformed into a bunk bed. It is targeted at modern living and solves the problem of small space and areas while ensuring quality and durability in its design at an affordable level. The design philosophy behind DualDream™ Queen Loft aimed at functionality optimization within a small given space, both factors contributing to increasingly prominent urban living concerns. Our company leadership felt that this was, and continues to be, one area that most requires adjustable furniture. Thus, we created something different that amazingly where comfort meets design with functionality into space-saving for small spaces such as apartments or shared rooms within a family household meant for children, overnight guests and many more. The target market are families with three or more people, women who are an important decision-maker and adults aged between 30 to 45 years. Our product would also appeal to middleclass to upper-class households who are looking for creative and space-saving solutions that combine style and practicality for an expanding family home with constrained living areas.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Azhan, Shakir Zufayri
UNSPECIFIED
Muhammad Noor Ong, Nur Diana
UNSPECIFIED
Zakaria, Muhammad Zahiruddin
UNSPECIFIED
Noorwirdansyah, Uzma Syakirah
UNSPECIFIED
Ajis, Nur Umaira
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business education
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus
Keywords: DualDream™ Queen Loft, queen-sized bed, family, children, ENT300
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/115641
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