De’lotion / Afrina Alya Mohd Nazir ... [et al.]

Our company name is De’ Lotion is focusing on producing a 2-in-1 combination of deodorant and lotion to provide a long-lasting freshness and hydration to skin in one easy step. This company is located at 1-23,Jalan Medan Pusat Bandar 7, Seksyen 9,Bandar Baru Bangi, 43650 Bangi, Selangor. Our product is offering personal self-care products that have unique packaging which has 2 compartments to separate for different areas which are armpits and hands to maintain the hygiene. Those 2 compartments can be separated and make it easy for on-the-go use. The ingredients of the product are crafted with carefully selected natural ingredients that will deliver a refreshing and gentle texture without using any harmful chemicals. De'Lotion is perfect for people with different needs and lifestyles. It is a skincare product that busy professionals will love because it's quick and easy to use, helping them stay fresh and moisturized without much effort. Those who care about the environment will admire that our product is 100% organic, showing a commitment to eco-friendly choices. Students with hectic schedules will find staying clean and hydrated all day helpful and for active individuals, De'Lotion provides long-lasting freshness and hydration, keeping them comfortable and confident no matter how busy or demanding their day is. With a population of 5,469,109 people aged 10-79 years, and a price of RM 40, the market size is RM 218,764,360. This has great potential for De’Lotion to grow by meeting the needs of these various customer segments. Our company's revenue generation depends on De’Lotion's value based strategy, which focuses on setting the price of a product. This approach sets the price based on the perceived value to customers rather than production costs. Customers are likely to support this because the price is reasonable, and the product they receive is of high quality. We can leverage several channels such as TikTok, Shopee, and Facebook, to generate revenue. These platforms allow customers to purchase our product anytime, anywhere, without any restrictions. By utilizing these channels, we can increase our revenue stream. De’Lotion stands out due to its competitive advantages, like a unique formulation that provides long-lasting protection. It uses high-quality, natural ingredients that benefit the skin more than synthetic alternatives. This product offers 72-hour protection and provides continuous hydration, making it more effective than other lotions requiring frequent reapplication. Thus, De’Lotion has its own competitive advantages compared to other products.