Bleumotion Inc. / Nadirah Yusri ... [et al.].

Bleumotion Inc. was a company that designs and manufactures sports and arches support footwear in Malaysia that was established on 6 June 2024 in the form of a partnership. The strategic location of the manufacturing location in Klang, Selangor provides an opportunity for the company to promote and sell the product efficiently suited to the company’s target market. Bleumotion Inc. offers a limited and ergonomically designed product that provides arch support system, foldable and travel-friendly design, and use of eco-friendly material like Jacquard Mesh by presenting a variety of options of size for every age starting from 15 years old to 69 years old. As the target market was based on the population in Selangor, 30% of the target market was aged 15-29 years old. The largest percentage which was 50% of the target market was aged 30-49 years old and another 20% of target market came from aged 50-69. As the identification of the target market was recognized, the total potential purchases can be identified based on the preferable price from the target customer that may help in the guideline in pricing strategy. Bleumotion Inc. competitive advantages were covered from the price of shoes compared to the other’s well-known brand, the speciality design, and the function of the product.