Blaire Lip Atelier: custom lip colour creator / Nur Batrisyia Muhammad Aidil ... [et al.]

Blaire Lip Atelier is the first lip cosmetics company born in Shah Alam, Selangor. This company aims to deliver the highest quality custom-made lip cosmetics through its specialty lip color machine, allowing customers to create their personalized lip colors according to their preferences while offering a personalised consultation to customers. It is an exciting and very unique proposition in the cosmetic world. The major objective of Blaire Lip Atelier will be positioning itself as the market pioneer in personalized cosmetics. The organization is likely to pursue such a reality through innovations within the product, customer loyalty, and green practices. The company, therefore, estimates revenues of RM9 million in the first year from the sale of lip colors machines, subscription services, and refill cartridges. Product and service offerings will include a customized lip color machine, subscription refill programs, exclusive hues, and eco-friendly packaging. The expected customer base will include women of all ages, makeup artists, and, most importantly, any person fond of sustainable and personalized beauty.