Aura.co / Asma Zulaikha Mohd Yusof ... [et al.]

Aura.co is a company with the most sophisticated and opulent scents of fragrances. The manufactured perfume products last up to more than 10 hours, along with the presence of innovations such as grip and glow-in-the-dark. Aura.co production perfumes factory is located at Petaling Walkstreet, 47300 Petaling Jaya, Selangor, Malaysia. The partnership comprised five eminent people to produce four various types of scents for consumer daily use such as Mystic, Timber, Lush and Bloom. Moreover, Aura.co’s market segment consists of demographic and psychographic segmentation chosen around Selangor, Malaysia. Those within the age range from 20 to 59 years old. These are the consumers who likely prefer bold and elegant behaviour. Thus, Aura.co offers reasonable deals to keep consumers repurchasing after several applications. In addition, Aura.co also continuously assembles perfumes to avoid product limitations. For the financial part, the capital cash inflow to start up the initial business is around RM RM505,000.00. The assessed fixed asset is RM2,009,085.00, the loan is RM1,710,616.00 and the hire purchase is RM244,386. Other than that, the sales forecast for Year 1 is RM87,991,765 for Year 2 is RM101,190,530.00 (increase 15%) and Year 3, is RM119,404,825.00 (increase 18%). Furthermore, the gross profit for the company is RM87,117,402.00. At the end of the day, Aura.co strives to enhance both the aesthetic appeal and practicality of the product, together establishing a modern, inclusive, and innovative perfume brand that bridges the gap between wealth and accessibility.