Aimer La Coffee Enterprise / Nurul Amirah Kamal ... [et al.].

AIMER LA COFFEE ENTERPRISE is a start-up coffee shop business located in UiTM Kuala Pilah. The name “AIMER LA COFFEE” partially comes from French, which can be directly translated to “to like coffee”. Founded in 2025, it is created based on increasing attention on the café-hopping culture in recent years. A signature product of this business is a rare blend of lavender latte that consists of a subtle fragrant smell and addictive caffeine, which puts emphasis on providing consumers with a brand-new experience around the operating location. The fast-paced nature of the café-hopping trend means a symbolic product, along with various selections of drinks, is a must to ensure a core group of customers can be built. The target market is initially set to the mass market, but particular attention is on students who are young adults and coffee enthusiasts, as coffee is a highly consumable product. Furthermore, the location of the business being inside UiTM Kuala Pilah makes it strategic as the name of the business can be spread via words of the students and university workers. The products and services offered by AIMER LA COFFEE ENTERPRISE aim to satisfy all the customers familiar and new to the business. The key products proposed include lavender latte, espresso, cappuccino, macchiato, and Americano. For the special service, focus is centered around customization of drink, such as customers' requests for addition of ice in coffee. Besides that, AIMER LA COFFEE ENTERPRISE constantly practices the motto “to serve customers to the best of ability”. Hence, the customers' opinions on the enterprise and interpersonal communication are guaranteed to be observed simultaneously to ensure proper development of the business can be achieved successfully.