The menu revealed: unpacking the influence of nutrition labelling on fast food choices / Nur Haziqah Anuar … [et al.]

Anuar, Nur Haziqah and Din, Norrina and Abdul Hadi, Arnieyanti and Mohamed Apandi, Siti Rohimi and Bashir, Muhammad 'Arif Aizat (2025) The menu revealed: unpacking the influence of nutrition labelling on fast food choices / Nur Haziqah Anuar … [et al.]. ESTEEM Journal of Social Sciences and Humanities, 9 (1). pp. 163-174. ISSN 2600-7274

Abstract

This study delves into the intriguing realm of fast-food consumer behavior, focusing on the pivotal role of nutrition labelling in shaping purchasing intentions. Through the Theory of Planned Behaviour lens, the research investigates how nutrition information influences consumer choices, with a specific focus on students at UiTM Pulau Pinang, Permatang Pauh. Aligned with Sustainable Development Goal 3 (SDG 3), which aims to ensure healthy lives and promote well-being for all at all ages, the study explores the potential of nutrition labelling to enhance consumer health consciousness. Employing a survey methodology, the study captures valuable insights into customer attitudes toward nutrition labelling and its impact on their fastfood consumption habits. Analysis using SPSS 28 software reveals significant positive correlations between the Theory of Planned Behaviour constructs, indicating a shift towards health consciousness among fast food consumers. Notably, the inclusion of nutrition information on menus emerges as a key driver influencing customers' future purchase intentions, encouraging them to opt for healthier meal choices. This research sheds light on the evolving landscape of fast-food consumption, highlighting the growing importance of nutrition labelling in catering to health-conscious consumer preferences. The findings offer practical implications for fast food establishments, emphasizing the potential benefits of incorporating nutrition labelling into their menus to attract and retain health-conscious consumers. While the study's scope is limited to a specific student population, it provides a springboard for future research to explore similar trends in broader consumer segments.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Anuar, Nur Haziqah
UNSPECIFIED
Din, Norrina
UNSPECIFIED
Abdul Hadi, Arnieyanti
UNSPECIFIED
Mohamed Apandi, Siti Rohimi
UNSPECIFIED
Bashir, Muhammad 'Arif Aizat
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Basarudin, Noor Ashikin
UNSPECIFIED
Subjects: L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Pulau Pinang
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus
Journal or Publication Title: ESTEEM Journal of Social Sciences and Humanities
UiTM Journal Collections: UiTM Journals > ESTEEM Journal of Social Sciences and Humanities (EJSSH)
ISSN: 2600-7274
Volume: 9
Number: 1
Page Range: pp. 163-174
Keywords: Nutrition labelling, Sustainable Development Goals, Fast food Consumer, Behaviour
Date: April 2025
URI: https://ir.uitm.edu.my/id/eprint/115512
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