Nicotine-free cigarette: NatureNic / Putri Balqis Mohd Hanafi ... [et al.]

Cigarette smoking poses a major worldwide health problem leading to more than eight million deaths each year due to nicotine addiction and toxic chemicals in regular cigarettes. To tackle this pressing issue and provide healthier options, this project presents NatureNic, a cigarette without nicotine made from natural, plant-based components like lemongrass, pandan, and cinnamon. NatureNic aims to give smokers a safer option that doesn't cause addiction and mimics the smoking experience without the health dangers. It focuses on both the physical and mental aspects of smoking behavior. The team developed the product step by step starting with in-depth studies on how consumers act and what they prefer. The design uses materials that don't harm the environment such as banana leaf wrappers and filters that break down and smell like herbs, to create an eco-friendly smoking option. Features that put the consumer first, like herb mixes you can customize and less smoke production, make the product even more appealing. Concept testing through surveys revealed strong interest among younger and health-conscious demographics, with affordability and flavor customization emerging as key drivers of adoption. Test marketing showed that the product had definite possibilities to solve the unsolved needs of consumers, which a marketer would seize as an opportunity to commercialize. It would also be fairly easy for NatureNic to reach and penetrate its target market using social network sites and a focused marketing campaign. By design, with an environmental focus and health-conscious approach, NatureNic is a movement, not just a product, toward healthier lifestyle choices. It has within it the promise of disrupting conventional markets, reducing environmental detriments, and offering a real contribution to public health-a solution working for consumers and stakeholders.