Blendio all-in-one glow foundation / Fatin Aina Asrin ... [et al.].

Foundation is a cosmetic product used to create an even and smooth base for makeup in a liquid form. It is a common makeup product preference for all ladies in this era who love to use makeup. It helps to enhance the appearance of skin by covering imperfections or evening out skin tone. Other than that, it can provide a uniform canvas for other makeup products like blush, bronzer, or highlighter. In the foundation formulations, it generally used some chemical ingredients such as parabens, synthetic fragrances, synthetics dyes, phthalates and more that may pose risks especially long-term or excessive use. These risks can range from skin irritation to potential systemic health effects. Therefore, we are introducing a plant-based foundation formulated with natural ingredients and considered safe for all skin types. We have established a plant-based foundation named Blendio All-In-One Glow Foundation that formulated natural ingredients like beetroot, coconut water, aloe vera, moringa oil, green tea extracts and other ingredients. Our purpose of creating this type of foundation is to minimize the usage of chemical and synthetic ingredients in foundation that are potentially harmful for consumers’ health. In addition, we want to provide healthy foundation products to our target market which are beneficial to their skin and health. Other than that, we also came out with a new product packaging for our foundation that is purposely designed for ladies among travelers, employees and students with compactable and time-saving benefits. The packaging is in a cylinder bottle provided with side-by-side applicator compartment, which are a brush and sponge beauty blender. We are commercializing our products by creating a website store and physical store to get people to know our product's existence.