B-Lolly (Blueprint) / Nurnajiha Nasri ... [et al.]

Nasri, Nurnajiha and Mohamed Nazry, Sara Nadiah and Mohd Salihin, Muhammad Akmal Afiq and Mohamad Jamalludin, Muhammad Fariez Firdauss and Khairul Fazley, Khairy Rozaimy (2025) B-Lolly (Blueprint) / Nurnajiha Nasri ... [et al.]. [Entrepreneurship Project] (Submitted)

Abstract

B-Lolly is unique in that it is meant for a huge variety of consumers, ranging from children to early adults to older generations. The joy and nostalgia in B-Lolly aim to target children between the ages of 6 to 17 who enjoy candy or hobbies,and free time occupied with it. B-Lolly also applies to the older generation who use candy to relish their childhood memories. A unique feature of B-Lolly is its biodegradable stick with grass seeds in it, once the candy is consumed, the stick can be planted in soil or discarded responsibly, where it will naturally decompose andrelease the seeds. Thus calling it lexically and environmentally friendly. Selling the product through online platforms would attract the younger generation, while campaigns would also take some precedence, especially through social media involving content creators and influencers. B-Lolly, with its manifold capacities and eco-friendly attributes, operates as a unique product catering to various people and occasions.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Nasri, Nurnajiha
UNSPECIFIED
Mohamed Nazry, Sara Nadiah
UNSPECIFIED
Mohd Salihin, Muhammad Akmal Afiq
UNSPECIFIED
Mohamad Jamalludin, Muhammad Fariez Firdauss
UNSPECIFIED
Khairul Fazley, Khairy Rozaimy
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business education
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus
Keywords: ENT600, B-Lolly, social media, candy, hobbies
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/115446
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115446

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