Abstract
B-Lolly is unique in that it is meant for a huge variety of consumers, ranging from children to early adults to older generations. The joy and nostalgia in B-Lolly aim to target children between the ages of 6 to 17 who enjoy candy or hobbies,and free time occupied with it. B-Lolly also applies to the older generation who use candy to relish their childhood memories. A unique feature of B-Lolly is its biodegradable stick with grass seeds in it, once the candy is consumed, the stick can be planted in soil or discarded responsibly, where it will naturally decompose andrelease the seeds. Thus calling it lexically and environmentally friendly. Selling the product through online platforms would attract the younger generation, while campaigns would also take some precedence, especially through social media involving content creators and influencers. B-Lolly, with its manifold capacities and eco-friendly attributes, operates as a unique product catering to various people and occasions.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Nasri, Nurnajiha UNSPECIFIED Mohamed Nazry, Sara Nadiah UNSPECIFIED Mohd Salihin, Muhammad Akmal Afiq UNSPECIFIED Mohamad Jamalludin, Muhammad Fariez Firdauss UNSPECIFIED Khairul Fazley, Khairy Rozaimy UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
Keywords: | ENT600, B-Lolly, social media, candy, hobbies |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/115446 |
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