A social media analytics framework to increase prospective students’ interests in STEM and TVET education / Muhamad Hariz Muhamad Adnan ... [et al.]

Muhamad Adnan, Muhamad Hariz and Ariffin, Shamsul Arrieya and Hanafi, Hafizul Fahri and Husain, Mohd Shahid and Panessai, Ismail Yusuf (2020) A social media analytics framework to increase prospective students’ interests in STEM and TVET education / Muhamad Hariz Muhamad Adnan ... [et al.]. Asian Journal of University Education (AJUE), 16 (4). pp. 82-90. ISSN 2600-9749

Abstract

Recently, the promotion of Science, technology, engineering and mathematics (STEM) education has become the highlight due to the shortage in the STEM workforce. Surprisingly, the enrolment rates in STEM degrees are still low in many countries. Social media has been identified as one of the main platforms that can help to increase prospective students’ interest in STEM and also Technical and Vocational Education and Training (TVET) subjects. However, very little research has been done for the higher education institutions in Malaysia in leveraging social media and social media analytics effectively to increase the students’ interests and awareness of STEM and TVET disciplines. Therefore, this paper aims to propose a framework to increase prospective students’ interest in STEM and TVET using social media and big data analytics. The objectives of this study are to explore various social media applications in education and study these applications towards increasing students’ interests and propose a suitable framework for Malaysian higher education institutions. The framework is proposed by following the theory synthesis methodology. Four main components of the framework have been proposed, namely social media, role model or mentoring, massive open online courses and big data analytics. Each component is significant and requires a considerable amount of time to develop. The suggested framework is anticipated to benefit higher education institutions with a significant gain of the number of students, revenues and positive reputations.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Muhamad Adnan, Muhamad Hariz
mhariz@fskik.upsi.edu.my
Ariffin, Shamsul Arrieya
shamsul@fskik.upsi.edu.my
Hanafi, Hafizul Fahri
hafizul@fskik.upsi.edu.my
Husain, Mohd Shahid
mshahid.ibr@cas.edu.om
Panessai, Ismail Yusuf
ismailyusuf@fskik.upsi.edu.my
Subjects: L Education > LB Theory and practice of education > Educational technology > Malaysia
L Education > LB Theory and practice of education > Higher Education > Malaysia
L Education > LB Theory and practice of education > Higher Education > Technology. Information technology. Internet in higher education
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Education
Journal or Publication Title: Asian Journal of University Education (AJUE)
UiTM Journal Collections: UiTM Journals > Asian Journal of University Education (AJUE)
ISSN: 2600-9749
Volume: 16
Number: 4
Page Range: pp. 82-90
Keywords: Social media, Social media analytics, STEM, E-learning, Education
Date: October 2020
URI: https://ir.uitm.edu.my/id/eprint/115350
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