The factors influencing buying decision on direct selling products: a case study for Universiti Malaysia Sarawak (UNIMAS) staff / Shamsiah Sahari

The aim of this study is to identify factors that influenced the consumer buying decision when purchasing direct selling products and to identify the most influencing factors influenced consumers buying direct selling products. The study also to determine on how far do these factors influence consumer during the buying decision making process and to provide recommendation on effective sales plan to improve the direct selling
company sales. There were 5 (five) variables are used in this study which are quality, price, accessibility, income and advertising. The study was conducted based on the survey by using the questionnaire which were then distributed to the UNIMAS staffs to collect data. Based on the findings, there were some recommendations to improve the direct selling company sales in influencing the customer to purchase direct selling products.