Incorporation of artificial intelligence (AI) in user interface (UI) and user experience (UX) in mobile applications packaging design module / Nurulkusuma Adnan

Intelligence Digital Packaging (iDPAC) is the incorporation of artificial intelligence (AI) in the user interface (UI) and user experience (UX) mobile applications (apps) packaging design modules digitally, newly transformed from traditional design processes in packaging design. The lack of educational resources and samples in the context of packaging design has led to ineffective communication between learners and educators. This gap results in learners producing unrealistic designs due to a lack of understanding of visual constraints and principles. Integrating AI into the creative design process, particularly in packaging design, presents opportunities and challenges. The primary study domains of AI integration are AI in UI and UX mobile apps prototypes and AI in the packaging design process, which have been thoroughly explored to optimise the advantages of AI in the creative design industry. Developing the UI and UX in the mobile apps packaging design module that integrates AI could serve as a solution and strategy to increase the effectiveness of the existing standard learning system across a wider variety of services and for more users. The qualitative methodology has involved observation and interviews with nine samples of educators, learners, and industry experts to gather insights on current potential improvements in AI integration in UI and UX mobile apps. This study employs a systematic approach called Design Developmental Research (DDR) along with the Design Thinking (DT) framework to discover what users want and need, design and create a prototype, and then test it with real users to determine whether the AI integration enhances the user experience and evaluate the usefulness of the mobile app. The combination of AI technology and DDR merged DT framework has resulted in a user-centred approach that enhances the overall user experience and usability of the iDPAC mobile apps. The DDR-employed DT framework has effectively facilitated the development of mobile apps that meet user satisfaction in the packaging design process more efficiently and effectively. This emphasises visual communication in mobile app design development and highlights the potential for AI to revolutionise the way designers approach user experience. As technology advances, incorporating AI into design processes will become essential for remaining competitive in the creative industry.