Industrial training report: Sea Gamer Mall Sdn. Bhd

This internship report is written as a part of the Bachelor of Business Administration (Hons.) Marketing industrial training requirement. The internship training had to be undergone for a total of 24 weeks in regard to completing the semester. For industrial training, I have been selected to serve for a well-known gaming industry which is Sea Gamer Mall Sdn. Bhd or known as SEAGM. In this organization, it illustrates the duties, jobs, and assignments that I have had throughout this time, together with the important abilities and traits I have acquired. To provide readers with a complete picture of the business's activities, the study thoroughly examines the company's history, profile, and product offers. Moreover, for a total of 24 weeks, my focus has been to do the marketing tasks such as advertisement, joining gaming-based events, and campaign. Despite doing so, I still managed to get new knowledge of marketing products and services of gaming from the employees of SEAGM. For this industrial training report, my focus is to analyze the background, core strategies of the framework and identify the analysis of SWOT for SEAGM. By evaluating the company's strengths, weaknesses, opportunities, and threats, :he SWOT analysis offers insightful information for future decisions and strategic planning. With :his, I may come up with a vivid solution to any problems that occur. In summary, the process of writing this report has improved my comprehension of SEAGM’s overall operations. My perspective was opened by all of the experiences and information I acquired while working for the firm, which exposed me to the realities of the workplace in the sector.