The effectiveness study of promotion effort to promote Sarawak as a prime tourist destination: a case study of Sarawak Tourism Board / Rudy Anoi

The main objective of this study is to find out the effectiveness of promotion effort by Sarawak Tourism Board to promote Sarawak as a prime tourist destination. As far as tourism industry is concern every countries are able to attract local or foreign tourist to make their place to become a tourism spot. It is important to develop the tourism industry because it has great potential in term ofrevenue generating power as well as its ability to contribute to the employment sector. In this respect, the state government through Sarawak Tourism Board has aggressively promoting Sarawak as a prime tourist destination in the region. However, so far there was no local study that has been made to assess the effectiveness of promotion effort by Sarawak Tourism Board to promote Sarawak as a prime tourist destination. From this issue that what my study intended to accomplish.