A search on effectiveness of promotion tools and using of brochure by Sarawak Tourism Board (STB) / Norliza Kadri

The main objective of this study is to find out the effectiveness of only five promotional tools such as brochure, internet, trade fair, exhibition, television, radio, newspapers and magazines by Sarawak Tourism Board in order to promote Sarawak as a prime tourist destination. It is important to develop the tourism industry because it has great potential in term of revenue, generating work force as well as its ability to contribute to the
employment sector. In this respect, the state government through Sarawak Tourism Board has aggressively promoting Sarawak as prime tourist destination in the region. However, so far there is no local study that has been made to assess the effectiveness of promotional effort by Sarawak Tourism Board to promote Sarawak as a prime tourist destination. Thus, it is from this point that is what my study intended to accomplish.