(Re)viewing organizational reputation in a global context / Sanjiv S. Dugal, Matthew H. Roy and Matthew Eriksen

S. Dugal, Sanjiv and H. Roy, Matthew and Eriksen, Matthew (2002) (Re)viewing organizational reputation in a global context / Sanjiv S. Dugal, Matthew H. Roy and Matthew Eriksen. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 171-181. ISSN 0128-7494

Abstract

An organization undertaking competitive actions possesses different "reputations" that vary in terms of their perception among stakeholders. This paper is about perception, that is, how do viewers come to perceive an organization in a certain way. We review the processes of reputation and identity. Further, we explain perceptual
space and its' implications for reputation formation. Lastly we provide some food for thought for recreating reputations in today's chaotic globalized business world.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
S. Dugal, Sanjiv
UNSPECIFIED
H. Roy, Matthew
UNSPECIFIED
Eriksen, Matthew
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Public relations. Industrial publicity > Corporate image
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Entrepreneurship Development Centre (MEDEC)
Journal or Publication Title: Journal of International Business, Economics and Entrepreneurship (JIBE)
UiTM Journal Collections: UiTM Journal > Journal of International Business, Economics and Entrepreneurship (JIBE)
ISSN: 0128-7494
Volume: 9
Number: 1
Page Range: pp. 171-181
Keywords: Perception, Organization, Reputation, Identity
Date: 2002
URI: https://ir.uitm.edu.my/id/eprint/11436
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11436

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