Industrial training report: Syarikat Faiza Sdn. Bhd. / Nur Ainaa Insyirah Tumin

The purpose of this report is to analyze the company’s strength, weakness, opportunity and the threats of the business. The goal is to identity key areas for growth and provide actionable recommendations to strengthen our competitive advantage in the marketplace. The company strength includes have a good reputation in the market, and has a variety of product from rice product to non -rice product. However, the company also faces significant weaknesses, where the certain product is not available in stores, which it makes it hard to many customers to purchase a certain product and lack in term of promotional strategy that leads it to invisibility at online presence. In this report also highlighting about the opportunities that company can do including on trends in hiking or travel and also healthy foods. From these trends, the company can come up with a new product line that can match with consumer preference and new style in living. This report also explaining on threats that company receive including presence from rice weevils, and competition from competitor in the market. To address all these challenges, the report also provides a recommendation that the company can do to improve and maintaining their brands in the market. By implement this recommendation, a company can increase its market presence, overcome weaknesses, and capitalize on emerging opportunities to become number one in the industry.