Industrial training report: Royal Selangor International Sdn. Bhd. / Nurul Izzah Mohd Rafie

Mohd Rafie, Nurul Izzah (2025) Industrial training report: Royal Selangor International Sdn. Bhd. / Nurul Izzah Mohd Rafie. Industrial Training. Faculty of Business and Management. (Unpublished)

Abstract

This report pertains to my six-month internship at Royal Selangor International Sdn Bhd, where I carried out in the Human Resources Department. The internship period was from August 12th, 2024 to January 24th, 2025, and allowed me to participate in every aspect of HR activities while also gaining hands-on experience. My primary responsibilities included conveying birthday greetings cards and gifts to employees, arranging onboarding sessions, assisting with recruitment, and doing administrative activities such as claims data inputting. I also helped to organise icebreaker activities for new employees, making them feel welcome and involved. The company has an extended tradition in the pewter sector, with a focus on innovative product design and great craftsmanship. Under the leadership of Tan Sri Yong and Dato' Yong, Royal Selangor maintains its excellent standards while expanding abroad. The company's portfolio includes home decor, collectibles, and luxury products, as well as famous artist collaborations. Royal Selangor also cooperated with Royal Selangor Marketing Sdn Bhd, which handles global distribution, to help the brand's products reach a larger audience. During my internship, I was also able take into account the benefits offered by Royal Selangor, which included a monthly allowance of RM800, free parking, access to the in- house clinic, and offered a discounts at the company's cafe. These bonuses contributed to a pleasant and supportive environment, allowing me to concentrate on my work without being distracted by day-to-day issues. The expertise I obtained through numerous HR processes, as well as exposure to the company's culture, will provide a solid foundation for my future career. A SWOT analysis I have evaluated revealed important areas of strength for the company, such as its strong brand legacy and innovative product designs. However, I also identified weaknesses such as a small target audience and accessibility issues for engraving services. Opportunities for expansion include seeking new alliances and increasing the product portfolio. Potential challenges include fluctuating raw material prices and evolving consumer tastes. To conclude, my internship at Royal Selangor provided invaluable insights and practical experience, allowing me to improve professionally and personally.

Metadata

Item Type: Monograph (Industrial Training)
Creators:
Creators
Email / ID Num.
Mohd Rafie, Nurul Izzah
2022838874
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Daud, Siti Rohana
UNSPECIFIED
Subjects: L Education > LC Special aspects of education > Types of education > Professional education > Interns. Internship programs
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Melaka
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Industrial training; Internship; Royal Selangor International Sdn Bhd
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/114113
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