Dwi Success Sdn Bhd / Wan Nursabrina Wan Mohd Sabri

This report summarizes my 24-week internship experience at DW1 SUCCESS SDN BHD, a prominent food manufacturing company in Mentakab, Pahang, from 12 August 2024 to 24 January 2025. The focus of this report is a SWOT analysis of the company, identifying key strengths, weaknesses, opportunities, and threats, along with actionable recommendations to enhance organizational performance and resilience in a competitive industry. The analysis highlights DWI SUCCESS’S strengths, including its diverse workforce and efficient HR management system, which promote creativity and streamline operations. However, weaknesses such as the company’s iimited digital presence and lack of comprehensive employee retention strategies present challenges in maintaining a competitive edge and workforce stability. To address these gaps, recommendations include implementing a robust digital marketing strategy, enhancing the company website with interactive features, and introducing structured recognition programs to boost employee morale and engagement. DWI SUCCESS is well-positioned to capitalize on opportunities such as the growing halal food market and global export potential. However, it faces threats from intense competition in the dry food sector and the economic uncertainties that may impact consumer spending. By addressing these challenges with strategic improvements and innovation, the company can strengthen its market position and build long-term resilience. This internship provided valuable insights into the importance of strategic planning and adaptation, offering a solid foundation for my future contributions in organizational development.