Pelangi Publishing Sdn. Bhd / Nur Hazirah Murad

Pelangi Publishing Sdn. Bhd., established in 1979, is a prominent educational publishing company in Malaysia known for its high-quality textbooks, e-books, and interactive learning tools. During a 24-week internship from August 12, 2024, to January 24, 2025,1 worked in the finance department, gaining hands-on experience in financial operations such as invoice posting, managing courier receipts, and supporting warehouse sales. This experience enhanced my technical skills in Microsoft Excel and accounting software, as well as critical thinking and time management abilities. The company's key strengths include its established reputation in the Malaysian publishing industry and an experienced workforce. However, challenges like high employee turnover and infrastructure issues hinder its operational efficiency. Opportunities lie in leveraging government initiatives promoting digital education and forming strategic partnerships with international publishers. Despite these prospects, the company faces threats from intense competition and changes in government educational policies. To remain competitive, Pelangi should invest in modernizing infrastructure, improve employee retention, and capitalize on government support and collaborations to expand its market reach. The internship was a valuable experience that provided practical insights into publishing operations and financial management while strengthening my professional skills.