Melaka Sentral Sdn. Bhd / Nur Athirah Rossamri

Melaka Sentral Sdn Bhd provided me with invaluable practical industry experience over the course of six months. This report includes a company profile, which provides information on the company's history, organizational structure, products or services, location, mission, and objectives. The company focuses on retail lot rentals, taxis, bus terminal operations, and visitor promotion. Next, in the training reflection, I mentioned I was assigned to be in the accounting and administrative departments. Working in the company has made me improve a lot of things to escape my comfort zone be confident and have good problem thinking solve and decision-making making for every situation also learned new things such as my soft skills as I completed all the tasks given by my supervisor. The company also has offered me benefits which are allowance and knowledge on handling the task. Furthermore, to complete the company analysis, I used SWOT analysis to measure the company's performance as a whole. This SWOT analysis analyzes the current situation by internal strengths and weaknesses also external opportunities and threats. Therefore, discussion and recommendation can be made as the company analysis is ready which aims to improve the company business growth and performance that is affected by some issues and problems. Lastly, through addressing its current difficulties and implementing the recommended solutions, Melaka Sentral can maintain its status as Malaysia's primary transportation hub. These strategic enhancements will increase the terminal's operational efficiency, stimulate economic growth, and support sustainability objectives. Furthermore, they will considerably improve the user experience, ensuring long-term profitability, robustness, and relevance in the highly competitive transportation industry.