Unlocking success: leveraging alumni records as a strategic business asset / Khairunisa Abdul Khalik

Abdul Khalik, Khairunisa (2023) Unlocking success: leveraging alumni records as a strategic business asset / Khairunisa Abdul Khalik. The Alumni Chronicles (3): 4. p. 17.

Abstract

In today's highly competitive business landscape, companies are constantly seeking innovative ways to gain a competitive edge. One often overlooked and valuable resource that businesses can tap into is their alumni network. By strategically leveraging the data stored in alumni records, companies can not only strengthen their brand image but also forge meaningful connections and unlock new opportunities. In this article, we will explore the significance of alumni records as a strategic business asset and how companies can harness their potential for success.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Abdul Khalik, Khairunisa
2021497994
Contributors:
Contribution
Name
Email / ID Num.
Chief Editor
Jack, Suriani
UNSPECIFIED
Subjects: L Education > L Education (General) > Periodicals. Societies
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA > Sarawak
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Journal or Publication Title: The Alumni Chronicles
Number: 3
Page Range: p. 17
Keywords: leveraging alumni records, strategic business asset, alumni network
Collections: UiTM Sarawak Publication
Date: September 2023
URI: https://ir.uitm.edu.my/id/eprint/113876
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113876

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