Airasia Move Sdn.Bhd / Nurul Najihah Nordin

This Industrial Training Report is a summary of 24 weeks as internship students at AirAsia Move Sdn. Bhd. I had the privilege of immersing ourselves in a dynamic and fast-paced environment, contributing to the company's innovative initiatives within the travel and lifestyle sector. My internship provided me with hands-on experience in various departments, including marketing, operations, and technology, where actively participated in projects that aimed to enhance customer experiences and drive digital transformation. Guided by industry professionals, I gained some technical and soft skills, gaining a deeper understanding of the aviation and digital business ecosystem. During my internship, I was entrusted with responsibilities such as process optimization which allowed me to contribute meaningfully to the company's objectives. I also collaborated with cross-functional teams to brainstorm and implement strategies that aligned with AirAsia Move's mission to revolutionize the travel industry through digital innovation. These experiences enriched myproblem-solving abilities, improved adaptability, and sharpened my communication skills in a professional setting. The internship also exposed me to the corporate culture of AirAsia Move, emphasizing teamwork, creativity, and resilience, which are pivotal for personal and professional growth. In addition, this internship was not only a platform for me to apply my academic knowledge but also a transformative journey that equipped with practical skills and a forward-thinking mindset. Lastly, this industrial training report also required me to identify an information related to SWOT analysis and give a suggestion how to improve in the future.