The role of business intelligence technologies in organizational agility and communication technologies as a mediator in Jordanian telecom companies / Mufleh Al Jarrah ... [et al.]

Mufleh Al Jarrah and Alhawari, Samer and Almodallah, Yaser and Jarah, Baker (2025) The role of business intelligence technologies in organizational agility and communication technologies as a mediator in Jordanian telecom companies / Mufleh Al Jarrah ... [et al.]. Management & Accounting Review (MAR), 24 (1): 8. pp. 203-227. ISSN 2550-1895

Official URL: https://mar.uitm.edu.my/

Abstract

The purpose of this study was to confirm how business intelligence technologies (BIT) contribute to organizational agility (OA) and how communication technologies (CT) function as a mediator in telecom firms in Jordan. A quantitative method was used in this study to gather data from the participants. The study concentrated on how businesses, using CT as a mediating variable, perceived and comprehended the role and significance of BIT in improving OA. The survey instrument was developed by applying the structured questionnaire design. PLS-SEM, a variance-based technique, was employed in the analysis. There were three Jordanian telecom companies included in the study sample. There were 216 surveys sent out in total, and a total of 198 questionnaires were returned. The study’s conclusions showed that OA and CT were impacted by BIT. In addition, the findings contribute to the theoretical understanding of the mediating role of CT in the context of OA and BIT. This study focused on how telecom companies can influence BIT and CT to develop agility, improving their operational efficiency and responsiveness in the markets.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mufleh Al Jarrah
UNSPECIFIED
Alhawari, Samer
UNSPECIFIED
Almodallah, Yaser
Dr.Almodallah@gmail.com
Jarah, Baker
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Business intelligence. Trade secrets
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunication
Divisions: Universiti Teknologi MARA, Shah Alam > Accounting Research Institute (ARI)
Journal or Publication Title: Management & Accounting Review (MAR)
UiTM Journal Collections: Listed > Management & Accounting Review (MAR)
ISSN: 2550-1895
Volume: 24
Number: 1
Page Range: pp. 203-227
Keywords: Business Intelligence Technologies, Organizational Agility, Communication Technologies, Jordanian Telecom Companies
Date: April 2025
URI: https://ir.uitm.edu.my/id/eprint/113587
Edit Item
Edit Item

Download

[thumbnail of 113587.pdf] Text
113587.pdf

Download (741kB)

ID Number

113587

Indexing

Statistic

Statistic details