Alumni loyalty: drivers in higher education / Verity Chelsea Dangin ... [et al.]

In general, student loyalty refers to the degree to which students feel attached to the educational institution in which they are enrolled, as manifested by their attitudes and/or behavioural behaviours. Alumni loyalty is also known as alumni faithfulness or dedication. Loyalty can relate to both the period the student was formally enrolled and the time after the student finished his or her formal education at the school. Financial support is frequently used to demonstrate behavioural alumni commitment. Other ways that graduates contribute were also suggested by Newman and Petrosko (2011). Wearing school apparel and lending their knowledge and abilities, such as by working on advisory boards, are examples of non-financial alumni activity. Even though its significance has been recognised, not much research has been done on the factors that might influence alumni loyalty. According to the literature on relationship and service management, student involvement may be essential for achieving beneficial academic outcomes like alumni loyalty through connections made by students to their universities.