Customer awareness on Al-Wadiah savings account offered by Perwira Affin Bank Berhad Kuching branch / Hilwane Ahmad Chek

People need food, clothes, houses, machinery, services, and the list is endless. Banks perceive these needs and develop ways and means of catering for them. Banks advertise their financial products and services, peoples expectations have risen and people become customers of the bank. If the customer’s needs are fulfilled according to their expectations they will continue to patronize the bank and the bank flourishes. Otherwise banks fail and people take to other competitors. Bank cater for the peoples’ need connected with money that is safekeeping, acquiring capital, transferring funds and so on. The fact that they have existed for centuries and continue to exist and prosper are proofthat their methods are good. They fulfill the customers’ needs and expectations. Conventional commercial banking system as it operates today is accepted in all part ofthe world except for some of the Islamic countries with some reservation. The reservation is on account ofthe fact that the banking operations involve dealing in interest which is prohibited by Islam. Conventional banks have ignored this concern on the part of their Muslim clientele.