Madex Group Sdn. Bhd / Nurul Iffah Khadiijah Irwan

My noteworthy 6-month industrial training in the Digital Marketing Department in Madex Group Sdn. Bhd. This report summarizes my experience, new skills and knowledge I gained. As a business student, I aimed to understand the brand presence, customer behavior, and innovation aspects in the business. The Madex Group thrives to support many Malaysian SMEs to grow and expand their market reach with the technology advantage. During my internship, I participated in various training programs, which helped me understand digital marketing importance in the industry. Through a SWOT analysis, I identified the company's strengths, such as good leadership in managing subordinates and adaptability in the local market needs, and weaknesses, like shortages of manpower and lack of funds for digital marketing services. Opportunities for market expansion and growing demand for digital marketing services were highlighted, along with threats such as competition with the other digital marketing businesses and technology changes. In discussion parts, I will explore these factors deeply about the company’s operations. I made several recommendations, including hiring new employees and creating a network with other digital marketing businesses to improve its deficiencies. Besides, I also recommend for the company to tailor the services by following its clients’ business condition in online presence and the company may participate in networking groups with other digital marketing businesses. Every recommendation that I suggested was supported by academic research so it will manifest their potential. In conclusion, this internship was vitally important that provided me with both technical and soft skills, also with a better understanding of digital marketing fields. The support from both companies and the opportunity to apply theoretical knowledge that I learn into the real-world situations that are crucial for my professional growth. In the future, I hope to use this experience in my journey towards my professional career.